Insights
What we see, in the Nordics and beyond.
Notes on pricing, publishers and what actually gets placed, written by the people running the platform. Some of it is specific to a Nordic market. Most of it holds anywhere, because a link works the same way whichever country it sits in.
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Link building, and why it stopped being simple
What a link was supposed to mean, how the game got played, what Google did about it, and what actually works now, in any market you…